Specializing in web design,
based in toronto, on.
what i do
Interaction design
My approach to interaction design is centred on creating meaningful and intuitive user experiences. I start by understanding the needs and behaviours of the target audience and leveraging user research. With this foundation, I craft user interfaces that prioritize simplicity, clarity, and consistency, ensuring smooth interactions across all touch-points. My goal is to create web experiences that not only meet users' needs but also delight and inspire them along the way.
creative technology
My approach to innovation revolves around pushing the boundaries of what's possible at the intersection of creativity and technology. Drawing from my experience in coding, design, and emerging technologies, I leverage prototyping and experimentation to explore unconventional ideas and concepts. Collaboration is key, as I thrive in multidisciplinary teams where diverse perspectives fuel innovation. Through a blend of curiosity and experimentation, I strive to create technology that not only addresses current challenges but also anticipates future needs.
Visual design
By keeping up-to-date with emerging trends and tools, I integrate cutting-edge techniques into my designs, transforming complex concepts into visually compelling experiences. Through thoughtful use of color, typography, and layout, I not only enhance usability but also fill my creations with a sense of innovation and aesthetic appeal.

Madison has an amazing ability to pick up new tasks and tools. She takes on new initiatives with an optimistic lens and doesn't shy away from unfamiliar work.

Quentin ellis
Marketing Operations Manager PEER Group Inc.

Madison possesses an innate talent for leveraging technology and coding to address business and project challenges. She is a delight to collaborate with, consistently bringing innovative solutions to the table.

caitlin gauthier
CEO & Founder